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Web Site Marketing is a
very broad phrase which is often misunderstood
by the general public and I.T. Professionals.
"If you Build it
they will come" may work for Baseball,
unfortunately it is not true when building a
Website, unless it is built and marketed
correctly.
Steps to building
a high ranking Website:
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Build the Site with our proven formula
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The major
search engines such as Google and Yahoo
have an ever changing mathematical
formula to decide which Web site ranks
for each particular Keyword. The
structure of Websites must be just so in
order to achieve consistent High Keyword
Ranking. Once the website is ranking it
requires constant maintenance and
updates to stay at the top of the pack.
We have a proven design formula that
consistently allows for ranking. |
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Market with the Search Engines with
our proven formula
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Website
Marketing is essentially a two fold
process - "Pay-to-Click" and "SEO
"Search Engine Optimization".
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Pay to Click:
Pay to click is a method in
which one can obtain immediate web traffic to
their site for specific Keywords. Google
advertises their "Adwords" as such:
- Get more
customers for your business: Advertise to
people searching on Google and our
advertising network
- Reach people
actively looking for information about your
products and services online
- Easily control
costs - pay only when people click on your
ad
Yes "Pay to
Click" can get a Website instant related
traffic, however it is still up to the Company
to make the sale whether it is a product or
service. Pay to Click does not work for
everyone and is not the Marketing answer in
itself. We generally do not recommend the pay
as you go website marketing unless it is
coupled with a quality SEO program and than
only rarely. Ask us for details.
SEO:
Search Engine Optimization or
Organic Website marketing is a very complex
method of Web Design construction,
Submission processes and strategic maintenance
updates. Simply put SEO is the process in
which websites are correctly designed to make
them easy for search engines like Google to
find. Search engines "Crawl" your website to
determine the type of business or services you
offer by the found essential related Keywords
that the public would use to find your site.
In addition to
a properly built Website, the configuration of
our Hosting server is equally important.
Therefore a web designer who has control at a
Server level can be much more effective when
marketing a Website. In cooperation with
Greenfield Industries we have the complete
proven in house formula for Organic Website
Marketing.
Conclusion:
A
Pay to Click campaign will instantly drive
traffic to your website as long as you
continue to pay the freight to Google or Yahoo
for each person coming to your site. Depending
on the subject matter a Pay to Click campaign
can be a few dollars a day to hundreds of
dollars a day.
SEO campaign is
a long term program which could realistically
take up to 90 days before a website is
consistently ranking in the top 10, 20 or
number 1.
Web marketing
is similar to Yellow Page, Television, Radio,
and Print Media marketing, where as a one time
investment will not bring results. Marketing
is a campaign!
Our Marketing Team
will make a recommendation based on your input
and company needs. Contact us for our help.
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